Bespoke Smile: Building a greener future in dental care

Bespoke Smile, a leading cosmetic dental practice based in the UK, has been serving patients since 2019 with its expert dental care and innovative treatments. But beyond delivering beautiful smiles, the clinic is also committed to shaping a more sustainable future by embedding renewable energy and eco-friendly practices into its operations. 

Why sustainability matters to Bespoke Smile 

The motivation to switch to renewable energy was clear: Bespoke Smile wanted to reduce its carbon emissions and play a role in tackling climate change. For the team, this wasn’t just about compliance or cost savings - it aligned with deeper values such as protecting the environment, pursuing net zero ambitions, and embedding green ethics into the way the business operates. 

By choosing SmartestEnergy Business as its renewable supplier, Bespoke Smile found a partner who could provide trusted green credentials alongside competitive energy prices. “It was important for us to work with a supplier we could rely on - one that was both affordable and genuinely committed to sustainability,” the team explained. 

Greener choices across the practice 

Energy was just the beginning. Bespoke Smile has also introduced a range of sustainability initiatives across its business. The practice has implemented a full recycling system to reduce waste, while also prioritising sustainable sourcing wherever possible. This means reusable items are chosen over single-use alternatives, even when that comes at a higher cost. To further manage its environmental impact, the team actively monitors energy use through smart meters and daily reminders, encouraging staff to stay mindful about consumption. 

These changes have not only helped to lower the practice’s carbon footprint but have also created a culture of responsibility and awareness among staff. 

Overcoming the challenges 

Like many small businesses, Bespoke Smile found that the journey to greener operations was not without obstacles. “So many!” the team noted. “It’s very hard to find options that aren’t highly cost prohibitive.” 

Despite this, perseverance and a commitment to incremental change allowed the business to keep moving forward. Rather than aiming for overnight transformation, Bespoke Smile focused on achievable swaps and steady progress. 

Tangible benefits and team morale 

The results have been significant. Through a combination of renewable energy, recycling, and smarter energy management, the practice has seen measurable reductions in consumption and emissions. But perhaps the most rewarding outcome has been the response from employees. 

Staff surveys revealed highly positive feedback, with many appreciating the leadership’s commitment to sustainability. Younger team members, in particular, were inspired by the changes, fostering a sense of morale and shared purpose across the practice. 

Looking ahead 

While Bespoke Smile hasn’t yet received formal awards or recognition for its sustainability efforts, the team remains passionate about building on its progress. Future plans include a full sourcing review to maximise sustainable swaps wherever possible. 

And when asked what advice they would give to other businesses? The message was simple but powerful: “Just take small steps - every little helps.” 

Continuing the journey 

For Bespoke Smile, sustainability is not a one-off project but an ongoing journey. “We’re passionate about continuing to make a difference, even as a small business owner,” the team shared. 

By combining renewable energy with thoughtful, practical initiatives, the practice proves that even businesses outside of traditionally “green” sectors can lead the way in creating a more sustainable future.